Candace Cameron Bure Reflects on Christmas Movies and Controversial Channel Shift: “It Was a Really Hard Time”

Er Mukesh Singh

Candace Cameron Bure opens up about her experience shooting five films in a single year and reflects on the controversy surrounding her role as chief content officer at Great American Family. She addresses the challenges and backlash, particularly around the network’s programming choices and her involvement in its direction.

Candace Cameron Bure, widely recognized for her iconic role as DJ Tanner on Full House and its spinoff Fuller House, has firmly established herself as the “Queen of Christmas” with her impressive array of holiday films. After years of working with the Hallmark Channel, where she became the face of their Christmas movie lineup, Bure made a significant move in 2022 by leaving Hallmark and stepping into the role of Chief Content Officer at Great American Media. This decision led her to oversee programming at the Great American Family channel, which has rapidly become a competitor to Hallmark with its wholesome family-focused content.

Despite the high-profile career shift, Bure has kept herself incredibly busy, continuing her Christmas movie tradition with new projects. This year alone, she starred in and produced two Christmas films: A Christmas Less Traveled and Home Sweet Christmas, both under her production company, CandyRock Entertainment. The films are part of her ongoing commitment to creating family-friendly, holiday-themed content that resonates with audiences.

Her move to Great American Family has not come without controversy, particularly regarding some of the network’s stances on faith-based and family-oriented programming, which sparked debates among fans and the media. However, Bure remains dedicated to her vision for the channel and her work as an actress and producer, continuously striving to bring festive cheer to viewers during the holiday season.

With a work ethic that shows no sign of slowing down, Bure’s commitment to her craft and family-friendly values has helped her maintain a significant presence in the entertainment world, especially in the beloved genre of Christmas movies. Her journey reflects not just a transition in her career, but also a deepening of her creative involvement in shaping the content that defines the holiday season for many viewers.

COURTESY: Cortina

In a candid conversation with The Hollywood Reporter, Candace Cameron Bure opened up about several aspects of her career, especially her continued work in the Christmas movie genre.

When discussing what she looks for in a new holiday film, Bure emphasized the importance of emotional depth and strong, relatable characters. She shared that she aims to create films that bring warmth and joy while also incorporating meaningful storytelling that resonates with audiences.

Bure also reflected on her decision to scrap a project initially meant to pair her with Cameron Mathison, explaining that the project didn’t feel quite right. However, she soon found another opportunity to collaborate with him in a different film, noting their strong on-screen chemistry and shared experience in making holiday movies.

Looking ahead, Bure teased the possibility of a rare Christmas-movie sequel, something she’s been considering carefully. While details remain under wraps, she hinted that it would involve a return to familiar characters and themes, making it a special treat for her fans.

In addition to her work in holiday films, Bure shared her deep bond with the Full House cast, revealing that they remain close friends and have continued to support each other throughout their careers. The strong sense of camaraderie from their time on set has lasted well beyond the show’s run.

Lastly, Bure addressed some of the headlines that followed a previous interview about the priorities at Great American Family (GAF), where she serves as Chief Content Officer. She discussed the criticism and backlash, clarifying her position on the network’s commitment to family-friendly programming, and explained her desire to create content that aligns with her personal values and resonates with viewers looking for wholesome, faith-based entertainment.

Candace Cameron Bure also shared insights into her work at Great American Family (GAF) and the direction she envisions for the network. She expressed a deep sense of pride in the programming she’s overseeing, emphasizing the importance of family values, faith, and creating content that celebrates love, kindness, and the spirit of the holiday season.

COURTESY: FilmandClips

Despite the scrutiny she faced in the past, Bure firmly believes that GAF is filling a unique space in the television landscape by offering wholesome content that appeals to families seeking feel-good entertainment. She also touched on the challenge of balancing her personal beliefs with her professional work, particularly when it comes to the kind of narratives she wants to bring to audiences.

As the chief content officer, Bure is deeply involved in selecting and producing films, and she expressed her commitment to maintaining high standards of storytelling. She wants her films to stand out, offering audiences more than just a typical holiday movie but also films that can touch hearts and leave a lasting impact.

Bure also revealed her excitement about branching out beyond the Christmas genre in the future. While the Christmas films have brought her immense success, she is eager to explore other genres and expand her creative horizons. She has already begun laying the groundwork for more projects outside the holiday space, although Christmas movies will always remain close to her heart.

Reflecting on her journey, Bure mentioned how rewarding it has been to create her own production banner, CandyRock, and work on projects that align with her vision. She spoke highly of the talented people she has worked with, from directors to co-stars, and how the collaboration process has been immensely fulfilling.

In response to her earlier interview comments regarding GAF’s focus on faith-based content, Bure explained that the network’s mission isn’t to exclude anyone but to provide a platform for stories that reflect her personal values. She stressed that GAF’s goal is to create content that families can watch together, regardless of their background or faith, and that the programming resonates on a universal level.

Through it all, Bure’s commitment to bringing joy to her fans and creating content that enriches lives continues to drive her success. Whether it’s through her beloved Christmas films, future movie projects, or her work at GAF, Candace Cameron Bure remains dedicated to delivering heartfelt and uplifting stories to audiences around the world.

Candace Cameron Bure also opened up about her personal journey and the challenges she faced transitioning from a Hallmark Channel mainstay to a major behind-the-scenes role at Great American Family. She admitted that while the decision to leave Hallmark was a difficult one, it felt like the right time to take a leap of faith in her career and pursue a role that aligned more closely with her values. The shift wasn’t easy, especially with the public scrutiny surrounding her move, but Bure emphasized the support she’s received from her family, including her husband, Valeri Bure, and her kids, who continue to inspire her every day.

Bure also spoke about how her Full House and Fuller House experience shaped her work ethic today. The camaraderie and strong relationships built on set with her co-stars have endured long after the show wrapped, and she described the cast as her second family. She fondly recalled the special moments she shared with her former co-stars, particularly Bob Saget, who she described as a “mentor” and “guide.” His sudden passing earlier this year hit her hard, but she found solace in knowing that their bond was a deep, lasting one.

COURTESY: Pratiksha Nagar

When asked about her experiences working on A Christmas Less Traveled and Home Sweet Christmas, two films she both starred in and produced this year, Bure highlighted the creative freedom she enjoys with her CandyRock production banner. She loves being able to craft stories that reflect her vision and offer a fresh perspective on the holiday movie genre. For example, A Christmas Less Traveled explores themes of self-discovery and finding one’s true path, which resonated deeply with her personally.

On the topic of future projects, Bure teased the possibility of a sequel to one of her past Christmas movies. While she wasn’t able to share specifics, she mentioned that she’s always open to the idea of revisiting beloved characters and storylines. As for her collaboration with Cameron Mathison, Bure revealed that while they had initially planned to work together on a different project, timing and circumstances led them to choose another project that felt like a better fit.

Bure concluded the interview by expressing her gratitude for her fans’ unwavering support throughout the years. Whether it’s through her work on Full House, her Christmas films, or her new role as a content creator and producer, she remains committed to bringing joy, positivity, and faith-based entertainment to viewers worldwide. She’s looking forward to the next chapter of her career and the new opportunities that lie ahead.

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